Transforming how finance tech worksIn Portugal, the visionary startup Voices was poised to redefine finance through voice-activated transactions. Their primary focus: payments, local and international, and accessible savings for individuals aged 25 to 35. With these ambitions, they embarked on a journey to establish a comprehensive brand strategy and visual identity.
Their mission was clear: to eliminate financial stress, infusing every product with the power to make work easier, wherever and however you work. The resulting brand was a bold unification of their product, maintaining a unique character through distinct colors, illustrative lines and captivating photography. A dynamic rotation concept symbolized flexibility, forward progress, and perpetual evolution, echoing throughout their brand's identity, from typography to visual storytelling.
ROLECreative DirectionCHANNEL(S)
SECTORFintech ROLECreative DirectionCHANNEL(S)
UI/UX, Social Media, Print Design, WebsiteWORK Brand Strategy, Visual IdentityCreative DirectionCHANNEL(S)