Building the future.It started with a two-line headline: “$500 B AI ‘Stargate’ Project Proposed.” No logo, no tagline, not even a sketch—just the notion of a silent engine that would power every breakthrough from cancer research to autonomous freight. I couldn’t shake the question: If a company plans to reshape the world from behind the curtain, what does its curtain look like?

So I opened a blank file and hired myself. Nights became deep dives into thermal-blade cooling, modular robotics, and the psychology of brands that hide in plain sight. Mornings were moodboards of matte titanium, micro-typography, and single-word manifestos. Four weeks later I had a complete, speculative identity: a voice that whispers, visuals that feel machined, and a launch narrative that lets mystery do the selling.

Stargate never asked for this work. Curiosity did. This case study is the story of how I answered it.ROLECreative DirectionCHANNEL(S)